Prime Motive was built around a simple idea: taking care of your car should be easier. We are a South African automotive care brand focused on practical products that make looking after your vehicle more convenient. We believe in choosing products for their purpose, usefulness and value, not simply adding products for the sake of having more. Our goal is to make everyday car care simpler, one product at a time. This is Prime Motive. A better way to care for your car.